RupyaGuru Fintech Private Limited is a forward-thinking financial services company headquartered in Mumbai, Maharashtra. Incorporated in April 2025, the company is led by visionary directors Mr. Ashish Kumar Pandey and Mrs. Shikha Nonia.
Our mission is to bridge the financial gap for underserved communities by offering a wide range of lending and fintech services tailored to the unique needs of small businesses, individual borrowers, and working professionals across India.
We collaborate with leading NBFCs and Banks to offer a full spectrum of loan products:
We focus on unsecured small and micro business loans and gold loans, with services including:
We are currently in discussions with multiple NBFCs and financial institutions to expand our lending partnerships.
Our Lending Partner – www. https://easyfinn.com/
Our vision is to be a catalyst to provide financial assistance to the underserved so that they can achieve greater economic and social well-being. Our endeavor is to build a sustainable financial intermediation model that not only delivers high standards of service and value to our customers but is also rewarding to all our stakeholders.
Our mission is to improve the financial health with all financial need through digitally and also underserved small and micro entrepreneurs, by supporting them in income-generation activities through financial intermediation
We focus on creating a world where everyone can flourish by building a positive team and family spirit to drive change. We thrive to have open and honest relationships with our clients, investors and other stakeholders.
We adopted five principals for sustainable growth.
Service : We value every customer’s individuality and offer personalized financial solutions.
Innovation: We embrace modern approaches to add value to our customers’ lives.
Trust: We operate with integrity and deliver on our promises.
Mentoring: We develop and empower our team to be leaders in their fields.
Goods: We take responsibility for the well-being of the communities we serve.
Inclusive, Personalized, and Digitally Empowered Financing
We cater to unorganized businesses and SMEs—a vital yet underserved part of India’s economy—with limited access to formal financial services.
We support business loans from ₹10,000 to ₹5 lakh, considering cash income and working with minimal documentation.
We offer requirement-based loans, not eligibility-based. Our team deeply studies each business’s real needs before disbursement.
Loans are provided at the customer’s doorstep with easy paperwork. EMIs are collected using UPI and QR-based digital methods.
Instead of typical EMI bounce follow-ups, we track repayments through personal, in-person follow-ups, building trust and financial discipline.
Professional & Experts
Director
Director
Financial Advisor
Financial Advisor
Financial Advisor
Advisor
Financial Advisor